With NAB just around the corner it is already clear that one of the big topics for broadcasters at the show this year will be ATSC3.0. Next Generation TV has been discussed for several years but we’re now starting to move from discussions to reality and this presents a challenge for broadcasters. The new standard of course requires new equipment and only a couple of years after the repack and its associated costs, it is vital to ensure that any investment in new hardware drives returns. Todd Loney, Sales Manager, USA Broadcast at RFS gives his five dos and don’ts of getting ATSC3.0 ready.
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